Marketing Concept Explained

A Professor at one of the IIM's (INDIA) was explaining marketing concepts to the Students:-

1. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" - That's Direct Marketing

2. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: "He's very rich. Marry him." - That's Advertising

3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: "Hi, I'm Very rich. Marry me." - That's Telemarketing

4. You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, You open the door (of the car) for her, pick up her bag after she drops it, offer her ride and then say: "By the way, I'm rich. Will you marry me?" - That's Public Relations

5. You're at a party and see gorgeous girl. She walks up to you and says: You are very rich! Can you marry Me?" - That's Brand Recognition

6. You see a gorgeous girl at a party. You go up to> >her and say: I am very rich. Marry me!" She gives you a nice hard slap on your face. - That's Customer Feedback

7. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" And she introduces you to her husband. - That's demand and supply gap

8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: "I'm rich. Will U marry me?" And she goes with him - That's competition eating into your market share

9. You see a gorgeous girl at a party. You go up to her and before you say: "I'm rich, Marry me!" your wife arrives. - That's restriction for entering new market.

25 steps for building a Micro-ISV

ขั้นตอน ในการเริ่มต้น Independent Software Vendor (ISV) สำหรับคนที่คิดอยากทำ Software ขายบน Internet

1. Register Domain
2. Reliable hosting
3. Website design
4. Basic Website content
5. Install traffic monitoring on your site
6. Create forums, encouragefeedback
7. Maintain a FAQ
8. Get the best screenshots you can
9. Configure email for domain
10. Get payment account
11. Allow payment from your website
12. Create a PAD file -- portable application description
13. Register at download sites
14. Strategy: separate "free" from "professional" products
15. Get a suitable end user license agreement (EULA) -- infact get two!
16. Auto update strategy
17. License activation webservice/website
18. Get a license management database
19. Build a proper installer
20. Obfuscate your assemblies
21. Automate your build+release strategy
22. Free up enough time/resources for dealing with support/feedback
23. Shiny, Usable, Helpful
24. Plan and enact your promotional strategy
25. Do it all again

ที่น่าสนใจคือข้อ 8 ทำไมเราต้องให้ความสำคัญกับ Screenshot ของโปรแกรม? เพราะว่า A Picture Is Worth A Thousand Words น่ะสิ Screenshot ที่ดี สวย น่าใช้ ไม่ซับซ้อน ยิ่งถ้าเป็น Flash Animation Demo การใช้งานโปรแกรมจะดีมาก จะช่วยให้ลูกค้าตัดสินใจซื้อได้ง่ายขึ้น

ต่อมาก็เป็นขั้นตอนเกี่ยวกับ Iterative Process/License/Obfuscator คือ ขายให้ได้ก่อน แล้วก็ออก Version ใหม่เรื่อย ๆ แต่จะทำอย่างไรให้การ Upgrade เหนื่อยน้อยที่สุด

ส่วนข้ออื่น ๆ ค่อนข้างเน้น เกี่ยวกับการทำ Marketing และ Service ว่าทำอย่างไรจะให้ลูกค้าสามารถเข้าถึงได้ง่ายที่สุด คือโปรแกรมสุดยอดแล้วต้องให้คนรู้จัก และบอกต่อได้ด้วย